Often, the best results come from combining techniques to handle both data reduction and prediction. Two key factors matter most: accuracy & reliability (sometimes referred to as sensitivity & specificity). When these are done well, management and investors can have more confidence in the business’s sales projections and strategic plans—especially when forecasting demand for budgets, capital and internal investment.

• Basic Sales Forecasting Methods
• Sales Forecasting over time with a seasonal component
• Sales of new product in a new market
• The Bass Diffusion Model (New Product Adoption Rate)
• Sales Forecasting in a Volatile market
• Sales Forecasting in a Turbulent market

The example below is for illustration purposes only  (Forecasting quarterly sales with a seasonal component).