25
Jun
2025

A Data-Led 
Analytical Approach:

Investment Analysis

Successful investment decisions aren’t based on instinct—they’re built on insight. Our analytical approach to investment analysis brings structure, precision, and data-driven clarity to the complex task of evaluating opportunities. Using workflow and metrics drawn from the 10 Determinants of Success, we help assess viability, uncover hidden risks, and model future performance with confidence. Whether you're exploring a start-up, scaling an acquisition, or rebalancing a portfolio, this approach turns uncertainty into strategy—and analysis into action.

The Investment Appraisal 
Workflow 

Investment decisions using a fast, analytical process that replaces guesswork with data-led clarity. 

Our approach uses known business outcomes to model proposals. Based on 10 determinants of success the model is built on data from pitchdecks and public data sources to measure and validate the proposal, giving you the insights that show if it stands up to scrutiny, logic and your investment criteria. The process will highlight hidden gems and well obscured risks. 

The final call remains yours—but this tool  measures by insight, not instinct. 

What We're Measuring

Investment Analysis assesses the viability, risk, and return potential of a business opportunity or asset by integrating insights from across all key determinants—such as Market Demand, Management Effectiveness, Capital Availability, Operational Efficiency, and more. 

Rather than evaluating one aspect in isolation, this process measures how well the business performs across a range of success factors, ensuring a complete, evidence-based view of its investability.

How We Analyze It

We use a structured, 8-stage gated workflow to guide you through every critical phase of investment analysis—from initial opportunity screening to risk evaluation, viability scoring, and final decision readiness.

At each gate, you (or we) apply advanced diagnostic tools, scoring models, and scenario simulations drawn from a comprehensive Business Analytics framework.

The process integrates financial, operational, strategic, and contextual metrics to create a unified investment profile—offering clear, data-backed insight at every step. - And being algorithmic - it's fast and flexible.

What It Tells You

This approach gives you a robust, multidimensional understanding of the opportunity’s strengths, weaknesses, and risk profile—far beyond what financial ratios alone can offer. 

It helps clarify whether an investment is overvalued, underappreciated, or structurally sound. 

Ultimately, the Investment Analysis determinant enables sharper, faster decisions—whether you're screening early-stage ventures, evaluating acquisition targets, or managing a dynamic portfolio.

More Information

Simple 5 minute read giving an overview of the analytical approach detailed  in the book "Business by Numbers"

Link to the article as a 5 minute Insight Video on our Youtube channel (External Link)

Join us for a 20-minute AI-powered deep dive into the 8-Gate Investment Analysis Workflow—a powerful, structured approach for evaluating business opportunities with precision and clarity.

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