23
Dec
2024
Analytics for...
Business Development Workflow
Building a business is a journey—and each stage demands different insights, decisions, and metrics.
Our analytical approach to the business development workflow guides you from ideation to exit using stage-specific data, strategic indicators, and real-world performance measures.
By aligning analytics with the ten phases of growth—from feasibility and funding to expansion and flotation—we help you stay focused, avoid costly missteps, and make smarter decisions at every turn. This is more than a roadmap—it's a management tool for navigating complexity with confidence.
Market Demand - Analytical Technique
Data-led approach to business planning
The measurements and the application of those measurements in the business development process reduce the risk of failure by a significant degree. In this approach we apply analytics to each stage of the process and using weightings and co-efficients adjust them to your business, your market and your opportunity - Because no two businesses are ever the same.
What We're Measuring
Business Development measures the health, readiness, and performance of a business across its entire lifecycle—from early ideation to exit or flotation.
Each stage presents unique strategic and operational challenges, and this framework evaluates whether the business is meeting the right goals at the right time.
Rather than focusing on diagnosis or innovation alone, this determinant tracks how effectively management should be driving the venture forward at each critical juncture.
How We Analyze It
We apply a stage-based framework spanning ten core phases: Ideation, Feasibility, Concept Development, Planning & Strategy, Investment & Funding, Start-Up, Growth, Maturity & Stability, Expansion & Diversification, and Exit or Flotation. At each stage, we draw on relevant metrics from across the 10 Determinants—such as Market Readiness, Capital Requirements, Operational Runway, Team Capability, and Strategic Fit.
These are used to build a Business Development Readiness Score, guiding decisions, highlighting gaps, and aligning actions with the strategic lifecycle.
What It Tells You
This stage-aware approach reveals whether a business is moving too fast, too slow, or skipping essential foundations.
It clarifies whether the focus should be on testing the idea, building infrastructure, attracting capital, scaling operations, or preparing for exit.
By using the right metrics at the right time, this determinant helps managers avoid missteps, align resources with risk and opportunity, and maximize value creation at every phase of growth.