Invest with Clarity. Decide with Confidence.
Business by Numbers gives investors a proven analytics framework to assess business viability, strategic fit, and return potential — fast.
You’ve Got Deals. But Do You Have the Data?
Finding real opportunities - avoiding costly traps.
Every pitch sounds promising — until you look under the hood. As an investor, you need more than intuition or slide decks.
You need:
🔍 Clear visibility into business fundamentals
📉 Early detection of red flags and failure risks
📈 Frameworks to compare and evaluate across sectors
🧠 Models that cut through founder optimism and surface real value
Key Metrics from the Investment Analysis Section
Every investment tells a story — but the numbers tell the truth.
Sample Metrics You'll Learn to Use:
Metric Name What It Measures
📉 Burn Rate Ratio Financial runway risk
📈 Revenue Resilience Index Predictability of future earnings
🧩 Business Model Viability Score Strategic and financial sustainability
💸 Capital Efficiency Ratio ROI on invested capital
🎯 Market Position Risk Score Competitive and pricing defensibility
⚙️ Operational Leverage Scale potential vs. cost structure
📋 Exit Likelihood Matrix Data-driven scoring of potential exit scenarios
All metrics are formula-driven and adaptable to any deal stage or vertical.
Business by Numbers
A Structured Framework for Better Invstment Decisions
The Book introduces a robust, field-tested methodology built around the 10 Determinants of Success™ — the core drivers that predict business outcomes.
What you get:
📊 300+ outcome-based formulas that model specific business viability
🧮 Investor-ready KPI frameworks for comparing deals
📋 Due diligence scorecards to streamline and standardise assessments
🔁 Repeatable models for tracking post-investment performance
Trusted by Analysts, Built by a Founder
Experience across industries, technologies and continents.
“I've raised capital, deployed it, and built companies that had to prove their numbers. This book gives investors what founders wish they’d hidden — the truth.”
— Gerry Skews
Author, Advisor, Metrics Architect
Designed for Active, Insight-Driven Investors
Whether you're sourcing deals or managing a portfolio — this framework brings clarity to every conversation.
✅ Angel Investors & Syndicates
✅ Venture Capitalists
✅ Private Equity Analysts
✅ Family Offices & Corporate Investors
✅ M&A Advisors
Want a Second Set of Eyes?
We provide independent, analytical assessments of deals, business models, and growth potential — using the Business by Numbers framework.
Services for Investors:
📋 Deal Evaluation Reports
📈 Portfolio Company Diagnostics
🛠️ Custom Scoring Models
🧠 Strategy Review Sessions