23
Nov
2024
Analytics for...
Market Demand
The total amount of a product or service that consumers are willing and able to purchase at a given price over a specified period. Understanding market demand is crucial as it directly influences nearly every aspect of a business's strategy and operations.
What We're Measuring
We are calculating the level of "Oxygen" in the market that will fuel the fire for your business. This is a key determinant of success or failure. This analysis goes well beyond a simple SWAG (Scientific Wild Ass Guess) which can be inaccurate, out of date and lead to significant strategic errors.
How We Analyze It
Our model uses public and private data sources to calculate Total Accessible and Serviceable Obtainable Market shares then Customer Income, Customer Preference Trends, Expectations, Substitute and Complimentary Product Elasticity to build a market specific model for your business.
What It Tells You
Accurate demand analysis transforms gut feeling into strategic foresight. High market demand confirms there's economic value worth capturing—validating the business hypothesis. Weak or uncertain demand signals a need to pivot, refine the offer, or rethink go-to-market strategy. Ultimately, this determinant acts as a foundational checkpoint in any business plan or investment analysis—because if the market isn’t there, nothing else matters.